Search results for "Movie industry"
showing 3 items of 3 documents
Prevision model and empirical test of box office results for sequels
2021
International audience; As studios release an increasing number of movie sequels, scholars have begun to examine this strategic choice. Prior studies use standard models of box office performance to evaluate sequels’ performance and have mainly compared the box office results of the original movie with those of its sequel. However, sequels hold a unique position in the motion picture market since they are strongly associated with the original movie. Using the accessibility-diagnosticity framework, this research investigates the drivers behind the success of sequels and examines specifically the original movie’s impact through the role of reviews. The results – from 232 movies (116 original …
Crowdfunding performance, market performance, and the moderating roles of product innovativeness and experts' judgment: Evidence from the movie indus…
2023
Reward-based crowdfunding (CF) has emerged as a method to solicit funds for innovative projects. Yet, little is still known about the ability of reward-based CF to act as a signal in the eyes of future consumers, and thus boost the future market performance of new products that innovators intend to commercialize using the campaign funds. In addition, scant research has clarified the boundary conditions that can magnify or weaken the efficacy of this CF signal. Given the relevance of reward-based CF for supporting innovation, understanding when the CF campaign performance works as an effective signal is of great interest, especially in business settings characterized by high product quality …
Analyse du caractère dynamique des recommandations dans l'industrie cinématographique : le cas des franchises de films
2016
The release of motion picture sequels by studios led to the emergence of interaction effects between sequels over the time and in consequence altering models predicting the box office. If some scholars have examined these interaction effects, they were limited to the box office revenues. The paper proposes an extension of the interaction effects to third-party recommendations. The results – covering 123 sequels – demonstrate the dynamic and persistent nature of the recommendations.